“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive

You wouldn’t build a house without laying the foundations first, so why would you build a website without wireframes? Outlining the basic structure of your site, wireframes are a crucial step in the web design process that shouldn’t be overlooked – no matter how tempting it may be to dive straight in! Wireframes are an integral part of what we do here at Tangent Digital Agency. But, before we get into why wireframes are important, let’s take a closer look at what they are.

Designs systems are sweeping the tech world right now, with advocates like Trello, Atlassian, Stacks, and Shopify (Check out a complete list of companies with links to their design systems here at Adele). This wave of popularity explains why 69% of designers surveyed in the 2017–2018 Enterprise UX Industry Report said that they either already had a design system or were currently planning on building one.

Landing pages are a great way to not only increase your leads and sales but overall help you build and grow your online business. So if you’re going to be planning on using landing pages, then you better be sure that you know how to use them effectively.

Whether you intend to sell products online or are simply looking for ways to build your small business on the local level, small businesses today need to focus on local SEO now more than ever. The bottom line is this, making your presence felt online is the only way to get ahead of your competition and grow your small business.Think about it, no one really uses the yellow pages anymore. Most people simply turn to Google or their favorite search engine, to help them find local businesses for their shopping needs. If you aren’t investing in local SEO, they are more likely to find your competition than they are to find you.

Sometimes likes are not enough. Apart from getting cheap YouTube likes, you also need to consider and optimize the SEO of your videos. This element will help your videos appear on search results and rank higher. To optimize the SEO of your videos, you simply need to figure out the best keywords for your content and then spread it in your title, description, tags, and even the text of your video. However, keyword research is a challenging process that requires a lot of time.

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.