Google My Business, or GMB, is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.

Whether you intend to sell products online or are simply looking for ways to build your small business on the local level, small businesses today need to focus on local SEO now more than ever. The bottom line is this, making your presence felt online is the only way to get ahead of your competition and grow your small business.Think about it, no one really uses the yellow pages anymore. Most people simply turn to Google or their favorite search engine, to help them find local businesses for their shopping needs. If you aren’t investing in local SEO, they are more likely to find your competition than they are to find you.

With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.