“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive

Designs systems are sweeping the tech world right now, with advocates like Trello, Atlassian, Stacks, and Shopify (Check out a complete list of companies with links to their design systems here at Adele). This wave of popularity explains why 69% of designers surveyed in the 2017–2018 Enterprise UX Industry Report said that they either already had a design system or were currently planning on building one.

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.

You wouldn’t build a house without laying the foundations first, so why would you build a website without wireframes? Outlining the basic structure of your site, wireframes are a crucial step in the web design process that shouldn’t be overlooked – no matter how tempting it may be to dive straight in! Wireframes are an integral part of what we do here at Tangent Digital Agency. But, before we get into why wireframes are important, let’s take a closer look at what they are.