Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.

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To make informed decisions, you'll need to have a clear focus on your goals and need to figure out how to accomplish them by setting objectives. For example, if your goal is to drive more conversions from your blog, it is vital to know what type of content resonates best with your audience. One way to review your content is by going to your Pages report in Google Analytics. There you can identify which blog posts and pages drive the most conversions. It may not be worth your time to focus on content that drives tons of traffic without conversions. Now that doesn't mean every blog post needs to drive conversions. Instead, every piece of content you produce should meet your objectives. For example, if you monetize your blog with AdSense, you might want to track AdSense clicks on your blog posts to figure out the type of content that generates the most revenue. This way you can create more similar content on your blog that is likely to generate more revenue. After finding the type of content that brings positive results, come up with more content ideas for your blog, and add them to your editorial calendar, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line. If you're looking to get a head start to improve your website this year, we'll walk you through how to make data-driven decisions using Google Analytics.

A Few Reasons Why You Need Google Analytics

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Its Free!

You must have heard the saying that, “There is no free lunch.” But in the case of Google Analytics, it is not true. Google does not charge you anything for using Google Analytics. You don't have to pay anything thing to use this product. These ways you can invest a decent amount of budget in some other important resources. Furthermore, it provides you with important information, numbers, and statistics that you need to maximize your website's performance for free.

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Automatic collection of data

Google Analytics has a feature that reduces the work that is required to put Google Analytics data into Google Docs, Sites or Spreadsheets. All you need to do is setup your Google Analytics account and copy a simple piece of code on your website. This will enable Google Analytics to start collecting data from your website automatically and make reports accordingly. You simply have to perform no action in order to get the data. Google Analytics does all the work for you. You can even access your reports immediately without any delay. This feature of Google Analytics not only saves your work effort but also gives you immediate access to the reports. With this, you can soon implement strategies for the better performance of your website.

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Where do you rank on Google?

You may already know the keywords that drive traffic to your business, but have you tried to increase your rankings for those keywords? If you notice a keyword is driving a lot of traffic to your site and you are showing up on page two of Google for that term, try to get on page one. Sometimes, the difference between pages two and one are just a matter of a few simple fixes. Work to improve your on-page SEO, like linking to that page from other places on your site, including an image or two, and mentioning the keyword a few times. Or if you want, you can sign up for Google Ads (formerly Google AdWords) and start a pay-per-click campaign for those keywords.

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In Conclusion

Now, you've got a great idea of what actionable steps to take to improve your business' website. Looking through the data can be fun, but you really need to browse carefully to find the most important metrics to work on. Look for information on what your visitors care about, where they're coming from, and how they're viewing your site. The great news about these metrics is that they never get old. You can keep improving your bounce rate, creating new products, and meeting visitor demands as long as your site is online. Which technique will you use first to improve your site?

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